Li-Hsin Chen | Associate Professor

About

Dr. Li-Hsin Chen is an Associate Professor and Program Director of the International Master's Program of Tourism and Hospitality at National Kaohsiung University of Hospitality and Tourism (NKUHT), Taiwan.

Her research spans shared mobility in tourism, responsible tourism development, free-roaming animals in tourist destinations, festival experiencescapes, and bicycle tourism. She employs innovative mixed-method approaches including text mining, necessary condition analysis, and LEGO® Serious Play®.

She holds a PhD in Parks, Recreation, and Tourism Management from Clemson University (USA), and has published in top SSCI-indexed journals including Tourism Management, Journal of Destination Marketing & Management, and International Journal of Tourism Research.

PositionAssociate Professor / Program Director
InstitutionNKUHT, Taiwan
PhDClemson University, USA (2017)
Emaillihsinchen@staff.nkuht.edu.tw
Phone+886-7-8060505 #23101
AreasTourism, Hospitality, Shared Mobility
AwardsNKUHT Outstanding Research (2022, 2023)

Publications

International Journal of Tourism Research

Shared Transport Systems in Urban Tourism: Alternative Insights From Necessary Condition Analysis and Combined Importance-Performance Map Analysis

Chen, L.-H. (2026). SSCI Q1 Single Author

10.1002/jtr.70215

Journal of Vacation Marketing

Exploring tourist hesitancy about shared mobility during vacations: A text-mining and cluster analysis

Chen, L.-H. (2025). SSCI Q1

10.1177/13567667251331622

Tourism Review International

Reconceptualize Free-Roaming Animals in Tourism Systems: A Dual-Lens Actor Framework

Chen, L.-H., Ebron, J., & Nguyen, P. (2025). ESCI

Tourism Review International, 29(4), 325–341

Tourism and Hospitality Research

Do residents support LGBTIQ+ tourism development? Insights from Ho Chi Minh, Vietnam

Muñoz, K. E., Chen, L.-H.,* & Pham Thi, P. T. (2024). ESCI Q1

10.1177/14673584241298771

Tourism Recreation Research

Are public disease outbreaks still relevant to tourists' decisions about using shared mobility?

Chen, L.-H. (2024). ESCI Q1

10.1080/02508281.2024.2417332

Tourism Management

Pedaling beyond ratings: A data-driven quest to unravel the determinants of guided bicycle-tour satisfaction

Chen, L.-H. (2024). SSCI

Tourism Management, 103, 104906

Journal of Destination Marketing & Management

A Multifaceted Examination of Bicycle Tourism Experiences: Theoretical Integration, Non-linear Dynamics, and Segment Heterogeneity

Chen, L.-H. (2023). SSCI

JDMM, 30, 100823

Journal of Hospitality and Tourism Management

Can dating app users' self-disclosure foster travel intentions? An appnography approach

Muñoz, K. E., & Chen, L.-H.* (2023). SSCI

JHTM, 55, 493–501

Tourism Management Perspectives

Unobserved heterogeneity in music festivalgoers' experience processing

Chen, L.-H. (2022). SSCI

Tourism Management Perspectives, 44

Tourism Geographies

Stakeholders' collaboration and solution to over tourism? A case study on Sagada, Philippines

Loverio, J. P., Chen, L.-H., & Shen, C.-C. (2022). SSCI

Tourism Geographies

Journal of Hospitality and Tourism Management

The role of face (mien-tzu) in Chinese tourists' destination choice and behaviors

Chen, L.-H., Loverio, J. P., Wang, M.-j., Bu, N., & Shen, C.-C. (2021). SSCI

JHTM, 48, 500–508

Journal of Leisure Research

Examining the leisure use of a bicycle share program: A case study of YouBike in Taipei

Chen, L.-H., & Chancellor, H. C. (2020). SSCI

JLR, 51(2), 183–205

Transportation Research Part F

Examining attitudes toward bicycle-share program use: A dual-process theory approach

Chen, L.-H.,* & Chancellor, H. C. (2019). SSCI

TRF, 62, 769–781

Honours & Awards

Mar 2026

Winning Case Award

Southeast & East Asia Case Writing Competition, Emerald Publishing

Dec 2025

Best Reviewer

Asian Journal of Business Research

June 2025

Best Paper & Best Presenter

5th ICRTH, Cavite, Philippines

2023

Outstanding Research Award

NKUHT Special Excellent Talent

2022

Outstanding Research Award

NKUHT Special Excellent Talent

Nov 2024

Best Thesis (3rd Place)

Chinese Tourism Management Association, Taiwan

Aug 2022

Best Paper & Best Presenter

ACSTHB, Universitas Negeri Padang, Indonesia

May 2020

Best Paper Award

International Conference of Sport, Leisure and Hospitality Management, Taiwan

2017

Fran McGuire Excellence in Teaching Award

Parks, Recreation, and Tourism Management, Clemson University

Research Grants

Skip Kenting, Go to Okinawa? Home or Away? A Multi-Faceted Investigation of the (Un)attractiveness of Domestic Tourism Destinations

National Science and Technology Council · Principal Investigator

NTD$1,041,000

Friends or Foes? Integrating Cultural Ecosystem Services and Disservices to Explore the Roles of Free-roaming Animals in Tourism Destinations

National Science and Technology Council · Principal Investigator

NTD$1,627,000

Sharing Economy after a Pandemic Outbreak: Exploring Antecedents of Use Intention and Developing the Protection-Trust Framework

Ministry of Science and Technology · Principal Investigator

NTD$739,000

An explorative study of bicycle tourism experiences: The integration of experiencescape and the orchestra model

Ministry of Science and Technology · Principal Investigator

NTD$595,000

The coexistence of tangibility and intangibility: An exploration of festival experiencescape

Ministry of Science and Technology · Principal Investigator

NTD$487,000

Explore Service and Design Science in Tourism Industry

Ministry of Education · Higher Education Sprout Project · Principal Investigator

NTD$2,165,922

Academic Service

Period	Role	Journal / Organization
2026–present	Managing Editor	Journal of Responsible Tourism Management
2024–present	Editorial Advisory Board	Journal of Hospitality and Tourism Insights
2020–2026	Associate Editor	Journal of Responsible Tourism Management
2022–2023	Editor	Routledge Handbook of Tea Tourism
2021–2022	Guest Editor	International Journal of Culture, Tourism, and Hospitality Research
2020–present	Editorial Review Board	Asian Journal of Business Research
2020–present	Editorial Review Board	Journal of Global Hospitality and Tourism
2020–present	Editorial Review Board	Consumer Behavior in Tourism and Hospitality (ESCI)
2025–2026	Judging Panel	Southeast & East Asia Case Writing Competition, Emerald Publishing
2023	Session Chair	AHTMM, Rome, Italy
2023	Competition Chair	Global Student Challenge: Sustainable Innovation in Tourism & Hospitality, Taiwan
2022	Session Chair & Coordinator	International Conference on Responsible Tourism, Sarawak, Malaysia

Li-Hsin Chen 陳俐欣

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